It has emerged that American car manufacturer Ford is taking legal action against Italy’s Ferrari for the name of its 2011 Formula 1 car, the ‘F150’, which has been part of a range of pickup trucks for the former spanning the last sixty years.
The name of Ferrari’s F1 contender comes as the Maranello squad commemorates the 150th anniversary of the unification of Italy, although Ford contests that the label is identical to one of its F-Series pickup models.
With the company taking legal action in Detroit, Michigan, it is believed to be placing particular emphasis on the www.FerrariF150.com website.
‘F-150® is an established and important Ford trademark and the name of the best-seller in Ford’s F-Series, America’s best-selling trucks for 34 years and best-selling vehicles for 29 years,’ reads a Wednesday statement from Ford.
‘Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari’s adoption of 'F150.'
When f150 announced the name of its race car as 'F150,' Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.’
The name of Ferrari’s F1 contender comes as the Maranello squad commemorates the 150th anniversary of the unification of Italy, although Ford contests that the label is identical to one of its F-Series pickup models.
With the company taking legal action in Detroit, Michigan, it is believed to be placing particular emphasis on the www.FerrariF150.com website.‘F-150® is an established and important Ford trademark and the name of the best-seller in Ford’s F-Series, America’s best-selling trucks for 34 years and best-selling vehicles for 29 years,’ reads a Wednesday statement from Ford.
‘Through extensive sales and advertising and exclusive use, Ford has earned invaluable goodwill in the F-150® trademark. That hard-won goodwill is seriously threatened by Ferrari’s adoption of 'F150.'
When f150 announced the name of its race car as 'F150,' Ford asked Ferrari to change the name. Ferrari did not respond in a timely manner, leaving Ford no choice but to take legal action to protect its important brand and trademark rights.’
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