Tuesday, March 22, 2011

Amazon App Store

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Today the March 22, 2011 Amazon is officially launching its Android App Store. It will compete directly with Google's Android Market. Now the store is finally going live to consumers. Amazon Opened http://www.tgdaily.com/business-and-law-features/54423-amazon-takes- on-google-with-plans-for-app-store” target=”_blank”>Android Appstore mobile software development program. It is reported that Apple have decided to issued a formal tradmark complaint as the name is to similar to its own App Store.

Apple has applied "App Store" as a trademark to register in the U.S. in 2008, a move which has already attracted a legal challenge from Microsoft. It’s currently under consideration by an appeals board at the Patent and Trademark Office.

“Amazon has begun improperly using Apple’s App Store mark in connection with Amazon’s mobile-software developer program,” reads the complaint.

“Consumers of mobile software downloads are likely to be confused as to whether Amazon’s mobile software download service is sponsored or approved by Apple.”

Apple wants Amazon to stop using the term.

The Amazon Appstore will use the company’s recommendation engine to suggest products for purchase. It will offer a paid app for free every day, starting with Angry Birds Rio, on which it has a temporary exclusive.

Amazon will set prices for apps, with the developer getting 70 percent. There are around 3,800 apps available now, which can be downloaded through a dedicated mobile app or via a web interface.

The Appstore is currently only available in the US

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